Vema looks back on a highly successful CosmeticBusiness 2026 in Munich. With a fresh brand identity, a redesigned booth concept, and innovative new sun protection products – including the debut of a water-resistant sun protection foam with SPF 50+ – Vema captured the attention of customers and trade visitors alike.
The CosmeticBusiness 2026 in Munich once again demonstrated why it is considered the most important meeting point for the cosmetics industry in the German-speaking world. Under the guiding theme “Shaping Trends into Products,” the focus was on innovations, sustainability, new packaging concepts, and forward-looking developments across the entire value chain. In particular, the new GREEN AREA as well as numerous expert presentations and best-practice examples provided valuable inspiration for the industry.
For Vema, this year’s trade fair was a special success in several respects. For the first time, we presented ourselves with our new brand identity and a completely redesigned booth concept. The modern appearance was met with consistently positive feedback from customers, partners, and industry peers. The many compliments on the new booth design confirm that our rebranding is on the right track.
Selina Müller, Dr. Christian Melchert und Heike Zarschler at the booth
Our sun protection products taking the center on this years fair
Visitor traffic at our booth was also very pleasing across both days of the fair. Particularly valuable were the personal conversations with long-standing existing customers. The direct exchange about current projects, future requirements, and shared development opportunities once again demonstrated how important face-to-face encounters are for successful partnerships.
Our latest developments in the area of sun protection attracted particular interest. At CosmeticBusiness 2026, Vema presented several innovative new products that drew significant attention from customers and trade visitors alike. These include the new sun sprays with SPF 30 and SPF 50, as well as sun protection foams with SPF 30 and SPF 50. In addition, we were able to present for the first time a water-resistant sun protection foam with SPF 50+, which is currently still in the testing phase. Rounding out the range is an after-sun foam that nourishes and soothes the skin following sun exposure. The consistently positive feedback and strong interest in these new products confirm the high relevance of innovative, user-friendly sun protection concepts in the market.
Our conclusion: CosmeticBusiness 2026 was a complete success for Vema. We would like to thank all customers, partners, and visitors for the engaging conversations, the positive feedback on our new brand identity, and the keen interest in our solutions. We look forward to further developing the connections made and incorporating the insights gained into future projects.
