Cosmetic Business 2024 – An Impressive Exhibition Stand and Valuable Customer Interactions

418 exhibitors from 23 countries showcased their latest products and solutions in the areas of ingredients, manufacturing, and packaging at this international trade fair for the cosmetics industry. Vema GmbH & Co. KG was also present with a stand once again.

A refreshed stand concept, streamlined to the essentials and enhanced with a digital presentation area, generated significant interest among visitors. This year, the focus was on hair products. Vema offers formulations for smoothing sprays in its range, which, thanks to their anti-frizz effect, leave hair wonderfully smooth, silky, and shiny. Toning mousses provide a color-refreshing effect. While the Purple Toning Mousse is suitable for blonde and bleached hair and neutralizes yellow tones, the Blue Toning Mousse gives dark hair the perfect shade and neutralizes red tones.

“For me, it was my first time attending the fair as an exhibitor. I had the opportunity to meet many of our customers in person and explain our product range to new prospects. I was truly pleasantly surprised by the response from the fair visitors, and I am already looking forward to participating again next year,” confirmed Selina Müller (Sales) regarding the successful trade fair participation.

The interest was immense. Numerous customer conversations were held, leaving little time for breaks. The colleagues who manned the stand draw an entirely positive conclusion.

 

 

 

 

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